Branding

Denmark Primary School

Our Brief

Design a logo which embodies the schools vision of We grow stronger together.

Our Mission: We grow collaborative, critical and creative thinkers through inclusive education and teaching excellence, empowering resilient, confident learners to thrive in a dynamic world.

Visual symbols which characterise Denmark

  • The Aboriginal name for Denmark is Kwoorabup, which means “place of the black wallaby” (kwoor). – respecting heritage, sustainability 
  • The Mountains – Mount Hallowell, Mount Lindsay – giving a sense of conquering challenges, setting goals
  • The winding Denmark River – well being and balance
  • The Splendid Fairy or Blue Wren
  • Corymbia ficifolia, commonly known as red flowering gum – distinctive small tree

Solution

It was decided to modernise the current logo and embrace the well known blue wren to the area of Denmark and in abundance beign heard chattering around the grounds of the Denmark Primary School.

Brand development | Logo design | Stationery

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